You leverage current and emerging social media technologies to create an exceptional online experience for our customers :
- Create engaging and innovative content for all relevant social media channels that attract prospective customers and followers, ensuring adherence to MATT & NAT’s brand guidelines.
- Responsible for executing posts and campaigns across social media platforms such as Instagram Reels and Tiktok, maintaining a constant level of engagement with customers.
- Responsible for growing MATT & NAT’s brand following via social media and for fostering the flow of user-generated content.
- Evaluate and report on social media and content KPIs; testing and measuring initiatives, making recommendations for optimizing content and improving the performance of social media campaigns.
- Partner and create a strong network with influencers and bloggers to reinforce brand positioning, brand awareness and complement our content creation efforts.
- Collaborate with internal stakeholders to recommend and execute effective approaches to paid social content which support campaign objectives.
- Partner with internal departments to monitor the brand reputation by reviewing the customer feedback disclosed via social media and respond to customer inquiries in a timely manner.
- Continually seek out and explore new developments in the social media landscape to more effectively deliver communication, be it via latest social media trends, best practices, and / or new technologies.
- Assist with marketing tasks including scheduling Social media posts, Newsletters and copywriting.
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