Digital Media Interactive Strategist

Job Description

Job Description

Company Description

At RCL - Reitmans Canada Limited , every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

RCL has been a proudly Canadian company since our founding in Montréal, Quebec almost 100 years ago. Our product design teams, home office and stores are all based in Canada.

Job Description

The Interactive Strategist acts as a media ambassador for RCL's divisions.

The incumbant ensures that marketing campaigns are translated into compelling media tactics supporting the marketing objectives and reflecting our brand identities.

This person is also responsible for driving omnichannel growth by designing media plans and tactics for various channels and at all stages of the customer journey, in order to increase brand awareness and support acquisition and sales objectives, in partnership with our internal and external partners.

Responsibilities :

• Elaborates strategic media plans and digital initiatives supporting our brand objectives, in partnership with the marketing, eCommerce and analytics teams, and present them to key internal stakeholders;
• Oversees 360 media planning, ad ops and reporting for media initiatives managed internally and with partner agencies;
• Develops and maintains partnerships with a network of agencies, publishers and ad tech vendors to support the media planning activities;
• Drives an agenda of innovation, creativity and continuous improvement to the internal practice;
• Works closely with internal analytics partners to instill data at every step of the media planning cycle, report on the complete media outcomes against the business and marketing objectives and provide creative and campaign insights that will drive the next iteration of digital media planning;
• Actively participates in defining and enhancing the media framework and related internal processes in order to improve operational efficiency, agility and performance;
• Proactively seeks new media acquisition channels and retention tactics to diversify our media blueprint and innovate.

Qualifications

What Sets You Apart :

Additional Information

What Sets Us Apart :

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you…let’s talk. Send us your resume today!

Did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. There are many ways to wear a career at RCL! #ReadytoRCL

RCL is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and  contributions of all our employees their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

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