Advertising Media Buyer

We sell crypto hardware—but that’s only half the story. What truly sets us apart is that we’ve also built the proprietary software that powers and manages it. Our customers don’t just receive a product—they get access to a powerful platform that no competitor offers. This tight integration between hardware + software gives users real insights, better returns, and a seamless experience that others simply can’t replicate.We’re growing fast and looking for a Paid Ads Specialist to scale our ad performance across major platforms. If you live and breathe CAC, ROAS, and funnel metrics—and want to market a product that actually stands out—you’ll feel right at home.What You’ll DoPlan, launch, and optimize campaigns on Meta, Google, YouTube, TikTok, and other platformsOwn performance KPIs like CPA, ROAS, CAC, and LTVCollaborate with the creative team on hooks, copy, ad variations, and new formatsSegment and retarget users across funnel stages with the right messagingRun ongoing A / B tests for creative, landing pages, audiences, and offersAnalyze campaign performance in tools like GA4, Meta Ads Manager, Shopify, and Triple WhaleBuild and share weekly dashboards with clear insights + next-step experimentsStay on top of platform changes, emerging ad trends, and what’s working in crypto / e-commWhat You Bring2–4 years of experience managing paid ad campaigns for e-commerce brandsProven success scaling campaigns above $10k / month with strong ROASExperience working with Shopify and understanding DTC-style funnelsStrong understanding of data, attribution, creative testing, and customer journey mappingHands-on experience with UGC ads, influencer content, or educational product videosBonus if you’ve marketed hardware, Web3, or technical productsNice-to-HaveFamiliarity with platforms like Triple Whale, Motion, Northbeam, PostscriptExperience marketing a product with both hardware and software componentsYou’re confident writing creative briefs or providing feedback on copy / designKnowledge of crypto mining, rewards platforms, or DePin ecosystems is a plusWhy Join UsA one-of-a-kind product with massive potential in a booming nicheA fast-moving, entrepreneurial team that loves testing and iteratingOwnership over key growth channels—your wins will be felt across the companyFlexible remote setup + performance bonusesOpportunity to grow into a senior role or performance marketing lead