Social Media Coordinator

Company DescriptionAbani is a home décor brand where we believe every space deserves warmth, style, and durability—without breaking the bank. We’re looking for a creative, detail-oriented self-starter to join our team and own both our social media and email marketing efforts.Key ResponsibilitiesSocial Content & CommunityBuild and manage a content calendar for Instagram, TikTok, Facebook, Pinterest (and emerging platforms)Create on-brand posts, Stories, Reels, carousels and short-form video scriptsMonitor and nurture community engagement—respond to comments, DMs, mentions and social feedbackEmail MarketingPlan, write, design, and deploy email campaigns (newsletters, promos, automated workflows)Segment lists, A / B-test subject lines and creative, and analyze open / click / conversion ratesMaintain clean subscriber lists and optimize for deliverability and growthContent Creation & SEOProduce graphics, short videos, GIFs and blog-style copy for social, email, web banners and hero sectionsConduct SEO and keyword research to inform captions, blog posts, and email subject linesProofread and edit all content to ensure brand-consistent voice and flawless executionAnalytics & OptimizationTrack KPIs—social reach, engagement, website traffic, email metrics—and deliver insights to improve ROIRun simple A / B tests on post formats, send times, creative treatments, then iterateE-commerce SupportUpdate and optimize Shopify listings (titles, descriptions, images, tags)Collaborate on promotional banners, landing pages, and paid social ad assetsCross-Functional CollaborationWork closely with design, photography, product, and customer-care teams to align on launches, branding, and messagingCoordinate influencer outreach and sample shipments per our SOP, tracking deliverables and performanceQualifications2+ years in social media management and email marketing for an e-commerce or lifestyle brandProficiency with Adobe Creative Suite (Photoshop, Illustrator, Canva) and email platforms (e.g., Klaviyo, Mailchimp)Strong copywriting skills, a keen eye for visual storytelling, and meticulous proofreadingHands-on experience with SEO best practices, social analytics (native Insights, Google Analytics) and email metricsFamiliarity with e-commerce platformsHighly organized, deadline-driven, and comfortable juggling multiple projectsExcellent verbal and written communication; a proactive, collaborative mindset