Company Description
Abani is a home décor brand where we believe every space deserves warmth, style, and durability—without breaking the bank. We’re looking for a creative, detail-oriented self-starter to join our team and own both our social media and email marketing efforts.
Key Responsibilities
Social Content & Community
- Build and manage a content calendar for Instagram, TikTok, Facebook, Pinterest (and emerging platforms)
- Create on-brand posts, Stories, Reels, carousels and short-form video scripts
- Monitor and nurture community engagement—respond to comments, DMs, mentions and social feedback
Email Marketing
Plan, write, design, and deploy email campaigns (newsletters, promos, automated workflows) Segment lists, A / B-test subject lines and creative, and analyze open / click / conversion rates Maintain clean subscriber lists and optimize for deliverability and growth Content Creation & SEO
Produce graphics, short videos, GIFs and blog-style copy for social, email, web banners and hero sections Conduct SEO and keyword research to inform captions, blog posts, and email subject lines Proofread and edit all content to ensure brand-consistent voice and flawless execution Analytics & Optimization
Track KPIs—social reach, engagement, website traffic, email metrics—and deliver insights to improve ROI Run simple A / B tests on post formats, send times, creative treatments, then iterate E-commerce Support
Update and optimize Shopify listings (titles, descriptions, images, tags) Collaborate on promotional banners, landing pages, and paid social ad assets Cross-Functional Collaboration
Work closely with design, photography, product, and customer-care teams to align on launches, branding, and messaging Coordinate influencer outreach and sample shipments per our SOP, tracking deliverables and performance Qualifications
2+ years in social media management and email marketing for an e-commerce or lifestyle brand Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Canva) and email platforms (e.g., Klaviyo, Mailchimp) Strong copywriting skills, a keen eye for visual storytelling, and meticulous proofreading Hands-on experience with SEO best practices, social analytics (native Insights, Google Analytics) and email metrics Familiarity with e-commerce platforms Highly organized, deadline-driven, and comfortable juggling multiple projects Excellent verbal and written communication; a proactive, collaborative mindset
