Marketing Strategist

CAE Inc

Montréal

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About This Role

At CAE, we are building the future together as one inclusive team. Our people are our creative force, empowered to grow, innovate, and disrupt as we continuously pursue new ideas and develop advanced technologies to help make the world a safer place.

As a technology company, we digitize the physical world, deploying simulation training and critical operations support solutions. Above all else, we empower pilots, airlines and defense forces, to perform at their best every day and when the stakes are highest.

Around the globe, we're everywhere customers need us to be with more than 13,000 employees in more than 200 sites and training locations in over 40 countries.

The Marketing Strategist is dedicated to a specific business unit, translating its strategic priorities into comprehensive marketing strategies. This person will be responsible for developing and implementing marketing strategies that drive brand awareness, customer engagement, and revenue growth through the creation of innovative marketing campaigns. Setting strategic marketing objectives and defining metrics to measure success - through performance marketing tools - will be crucial to succeeding in this role.

Responsibilities

Strategic marketing

Collaborate with business unit leaders to understand their evolving strategic priorities, vision and objectives;
Develop and implement marketing strategies that align with the business unit's goals;
Create marketing plans & communicate such plans to the BU leadership team, ensure constant alignment through regular governance;
In collaboration with the Marketing Operations team, elaborate detailed marketing plan, including campaigns, content, events and promotional activities;
Monitor industry developments, analyze marketing strategies' performance and adjust marketing strategies to optimize results;
Ensure marketing plans meet BU-specific budget and schedule requirements;
Stay up-to-date with industry trends and best practices to drive innovation in marketing strategies;
Lead key initiatives & special projects to ensure BU marketing strategies' success (ex : rebranding exercises)

Reporting & Governance

Define key performance indicators (KPIs) and OKR metrics to measure the effectiveness of BU-specific marketing initiatives and ensure regular governance on performance of marketing plan to the business unit;

Regularly communicate, with efficiency and engagement, the progress of the marketing strategy as well as potential risks, and ensure constant alignment with the business unit;

In collaboration with Marketing Operations team, monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement;

Collaborate with cross-functional teams (communications, sales, business development, business unit) to align marketing efforts with business objectives;

Build and maintain relationships with key stakeholders, including customers & partners, driving impact on BU-specific marketing initiatives;

Stakeholder Management

Work closely with the marketing operations team to ensure alignment with overall marketing objectives and execution on marketing plan; support marketing operations team with prioritization plan in context of limited budget and resources;

Coordinate and ensure constant communication with internal teams, including BU leadership, sales, marketing operations and communications, to ensure cohesive marketing efforts;

Manage the BU-specific marketing budget and ensure cost-effective allocation of resources.

Requirements

Bachelor's degree in marketing, business administration, or a related field.

10+ years of experience in marketing strategy development and execution, preferably in a B2B context.

Strategic mindset with ability to think long-term and develop forward-thinking and creative marketing strategies

Strong strategic marketing skills, including market segmentation, positioning, and competitive analysis.

Experience in developing and executing go-to-market strategies.

Ability to translate business objectives into actionable marketing plans.

Ability to work collaboratively in a fast-paced, dynamic environment.

Excellent communication and interpersonal skills.

Excellent project management skills and ability to manage multiple initiatives simultaneously.

Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and content management systems.

Creative thinking and problem-solving abilities.

LI-CG1

Position Type

Regular

CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.

Equal Opportunity Employer

CAE is an equal opportunity employer committed to providing equal employment opportunities to all applicants and employees without regard to race, nationality, colour, religion, sex, gender indentity and expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by local laws.

If you don't see yourself fully reflected in every job requirement listed in the job posting, we still encourage you to reach out and apply. At CAE, everyone is welcome to contribute to our success. Applicants needing reasonable accommodations should contact their recruiter at any point in the recruitment process. If you need assistance to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected].