2 offres pour "Gestionnaire de marque"

Yoplait Liberté Canada

Yoplait Liberté Canada is a local company driven by iconic brands and passionate teams who, every day, produce high-quality yogurts made with 100% Canadian milk.

Ce que nous offrons

• Exciting projects within a transforming and growing company
• Flexibility: a hybrid, human, and caring remote-work environment
• Recognition of relevant years of experience for vacation calculation
• A comprehensive group insurance plan, 100% employer-paid, and an Employee Assistance Program (EAP)
• A retirement plan (RRSP and DPSP) with employer contributions (we invest in your future!)
• Enhanced parental leave
• Concrete opportunities for continuous training and skills development
• The pride of contributing to iconic brands that have been part of Canadian households for decades
• Be part of an inspiring transformation: help build a rapidly evolving company with a reinvented culture.
• Employees at the heart of our priorities: Yoplait Liberté Canada is a 2026 winner of the Canadian Grocer Impact Awards in the Employee Support category.

The position is based at our downtown Montréal office, in a hybrid work model.

Description du poste

The Associate Brand Manager plays a key role in supporting the development and management of Yoplait’s strategic brands and the company’s broader portfolio. Working closely with the Brand Manager, the Associate Brand Manager will contribute to the development and execution of innovative marketing strategies, help lead product launch projects, and conduct in‑depth brand performance analyses in a dynamic environment.

Ce que vous accomplirez au quotidien

Brand Strategy Support

• Collaborate with the Brand Manager to develop marketing strategies aimed at achieving brand growth and awareness objectives.
• Analyze market trends and consumer behaviors to identify growth opportunities.
• Participate in the planning and execution of marketing initiatives, including advertising campaigns, promotions, and digital activities.

Marketing Project Management

• Plan and manage new product launches and product renovations, ensuring their success in the market.
• Coordinate the execution of marketing projects, ensuring timelines and budgets are respected.
• Oversee collaborations with external agencies for content creation, visuals, and advertising campaigns.

Performance Analysis & Tracking

• Analyze brand performance using sales data, market studies, and analytical tools (e.g., Nielsen).
• Prepare regular reports on key performance indicators (KPIs) and propose recommendations to optimize results.
• Conduct competitive monitoring to identify market opportunities and anticipate trends.

Daily Operational Management

• Collaborate with internal teams (R&D, operations, finance) to ensure consistency and quality across projects.
• Participate in the development of promotional materials such as brochures, product sheets, coupons, etc.
• Support the Brand Manager with administrative marketing tasks, including budget and vendor management.

Qualifications

Ce dont vous avez besoin pour vous joindre à notre équipe

• University degree in marketing, communications, business administration, or a related field.
• Minimum of 2–3 years of experience in a similar marketing role, ideally in the food industry or FMCG.
• Strong analytical skills and ability to interpret quantitative and qualitative data.
• Proficiency in Excel, PowerPoint, and ERP/CRM tools is an asset (e.g., SAP).
• Knowledge of the Canadian market (e.g., consumer behaviors, labeling regulations).
• Bilingualism (French and English) for daily communications.

Want to be part of a company that has both flavour… and purpose?

Job Description

The BTS BRM serves as a pivotal bridge between the brand teams and the affiliate and geo Commercial BTS teams. They assist Brand teams in maximizing the value derived from their digital marketing and data analysis activities. Their role encompasses active involvement in the planning and direction of global/area and local technology implementations and capability development in conjunction with Commercial teams, Affiliate BTS leadership, Affiliate Customer Excellence, Area/Geo BTS, and Global BTS.

Major Responsibilities:

• Provide high-quality advice to the Brand Teams, Customer Excellence, and additional local stakeholders on the use of specific technology to create value-added digital activities.
• Understand the local business landscape and dynamics to create opportunities for the use of technology that supports key business strategies.
• Build strong working relationships with Area/Cluster/Region BTS management and teams, the Geo BTS Capability teams, and Corporate BTS services.
• Understand emerging technology and digital strategies within Global and Area, and understand how they will impact affiliate business strategies, as well as existing systems and procedures to plan proper transitions.
• Manage or be part of the project team for the implementation of Global and Area systems within the affiliate/the region.
• Define, initiate, and oversee the delivery of technology projects at an affiliate / at a region level.
• Work with the affiliate team and Geo Team on portfolio and initiatives prioritization based on business impact and effort.
• Ensure technology projects, including brand initiatives, comply with local regulatory frameworks and legal requirements.
• Help the customers make business-savvy decisions regarding risk, costs, measures of success, and ROI for affiliate BTS projects.
• Maximize impact and usage of platforms/solutions by briefing teams on their value and liaising with internal stakeholders to collect user feedback.
• Foster innovation and manage change effectively.
• Work with external partners and customers to advise on the use of technology within their organizations.
• Promote the value and benefits of Commercial BTS across all areas of competency.
• Understand the external technical environment and become an expert in understanding how this affects AbbVie at an affiliate level as well as the opportunities it brings for the market.
• Promote and share solutions both internally within BTS and across affiliates, but also with Brand Teams.
• Ensure relationships with external parties are managed effectively and constructively, with appropriate contractual considerations in place for AbbVie’s benefit.

Qualifications

Experience Required:

• 5-7 years of significant IT Consultancy or Digital Solutions experience and be fluent in English
• Experience in analyzing, designing, and improving business processes
• Experience with Compliance and the System Life Cycle
• Understanding of, or preferably experience delivering digital strategies with corresponding analytic components

Knowledge / Education Required:

• Bachelor’s Degree in Information Technology/Computer Science/Business or equivalent experience, preferably in business or a closely related discipline
• Ability to work effectively and highly interactively with all levels of management.
• Strong independent decision-making, organizational, planning and problem-solving skills with a solution-oriented mindset.
• Ability to influence within a matrix organization and lead without direct authority.
• Successful management of technology projects through the full lifecycle.
• Management of external service providers.
• Ability to work effectively in a shared service environment.
• Knowledge and experience of the technology and digital landscape including mobile, UX, web design, web build, marketing, SEO, SEM, web analytics, and social media.
• Knowledge of Sales and CRM data management
• Knowledge of data management policies and procedures.

Skills:

• Bilingual proficiency in French and English, both written and spoken.
• AbbVie aims to offer a French-speaking workplace in Quebec and has made efforts to limit English requirements. However, advanced English skills are essential for this role because the position involves working with English-speaking employees, clients, and regions outside Quebec.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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