Downstream Product Manager

Description du poste

Our client, an innovative and fast-growing healthcare company, is seeking a strategic and results-driven Downstream Product Manager to lead the commercialization and lifecycle management of an established product portfolio. This role is responsible for developing and executing go-to-market strategies that drive product adoption, revenue growth, and market share while ensuring products remain competitive throughout their lifecycle.

Responsabilités clés

• Manage and optimize an existing product portfolio throughout its lifecycle.
• Develop and execute product marketing and go-to-market strategies to support revenue growth and market expansion.
• Conduct competitive analyses, including pricing, product features, market positioning, and industry benchmarking.
• Monitor market trends, customer needs, and competitive activity to identify opportunities and potential risks.
• Collaborate with Marketing to develop integrated marketing campaigns across digital, print, events, and other commercial channels.
• Represent the company at industry conferences, trade shows, and customer events.
• Develop product positioning, value propositions, sales tools, and marketing collateral to support commercial success.
• Serve as the product subject matter expert, providing product training and ongoing support to the Sales team.
• Collaborate with Regulatory Affairs, Procurement, and Product Development to ensure product compliance, availability, and successful commercialization.

Compétences et qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; an MBA or advanced degree is considered an asset.
• Minimum of 5 years of experience in Downstream Product Management, Product Marketing, or a related commercial product management role.
• Proven experience managing the commercialization and lifecycle of physical products, preferably within the medical device or healthcare industry.
• Strong experience in competitive intelligence, market analysis, portfolio management, and product lifecycle optimization.
• Strong analytical skills with the ability to interpret commercial data and translate insights into strategic recommendations.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Experience with CRM systems, marketing analytics, and commercial reporting tools is considered an asset.
• Self-motivated, proactive, and customer-focused, with a passion for driving commercial success through strategic product management.