Manager, Market Enablement

Description du poste

Insurance Solutions manufactures Sun Life Canada’s individual life and living benefits products and manages all in force Individual Insurance sold in Canada.

Reporting to the Director, Market Enablement, The Manager, Market Enablement will champion the promotion of individual insurance products, concepts and strategies. A strategic thinker and solid collaborator, they’ll help Insurance Solutions achieve its vision, strategy and objectives.

The Manager will support Insurance Solutions’ Go to Market initiatives for new business and in force insurance launches, communications, campaigns and incentives. Leveraging Insurance Solutions’ Go to Market framework, the Manager will foster strong relationships across stakeholder groups to deliver on Go to Market initiatives and help Sun Life retain its leading position in the industry.

Qu’est-ce que vous ferez ?

• Support Insurance Go to Market initiatives

  Collaborate with product, distribution (SLFD, IID, Prospr, Direct to Client), marketing, CXO, product teams, Insurance Operations and New Business to create effective insurance Go to Market plans

  Support all stakeholders in development and implementation of Go to Market and distribution activation tactics

  Provide visibility into Go to Market plans for key stakeholders

  Manage multiple Go to Market initiatives at the same time

• Develop product messaging

  Provide key messages and subject matter expertise to communicate insurance products’ value propositions, in partnership with product teams

  Ensure marketing messages reflect product design and support profitable sales

  Partner with corporate communications, media relations, marketing and corporate digital teams to ensure that individual insurance is represented

• Partner engagement

  Understand the needs of distribution and sales support teams to effectively deliver product promotions

  Foster relationships with all partners to ensure alignment, consistency in key messages and tools to drive sales

  Engage partners to communicate requirements, and the value proposition, to ensure initiatives are understood, supported and ultimately meet the needs of our distribution channels

De quoi avez-vous besoin pour réussir ?

• Understanding of insurance products and solutions offered by Sun Life
• Understanding of Retail and Direct to Client distribution channels
• 5+ years of marketing/promotions/communications experience within the insurance or financial services industry
• Strong writing skills and the ability to position products appropriately for advisor and client audiences
• 5+ years of experience with project management and the ability to handle multiple high-priority tasks at the same time
• Proficiency working with Word, PowerPoint, Excel, OneNote, SharePoint
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide

Qualifications

• Excellent verbal and written communications skills
• A background in sales and/or sales support
• Solid understanding of marketing concepts, strategies & approaches used to sell financial products and services
• Strong collaborator with solid negotiation skills
• Ability to manage multiple high-priority tasks while maintaining a high standard of accuracy and professionalism
• Strong attention to detail

Qu’est-ce qui est prévu pour vous ?

• The opportunity to move along a variety of career paths with amazing networking potential
• Flexible Benefits from the day you join to meet the needs of you and your family
• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
• We’re honoured to be recognized as a 2025 Best Workplaces in Ontario by Great Place to Work® Canada
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health