Manager, Marketing Industry

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.

Votre opportunité

We are looking for a Marketing Manager, Industry to lead and execute our marketing strategy for priority industries across Canada.

You will be responsible for developing and executing high impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You will work closely with national leaders and internal teams to ensure business alignment and creative collaboration.

Responsabilités

• Develop and execute marketing campaigns that support the industries’ strategy and growth objectives

• Establish and maintain trusted advisor relationships with industry leadership and related stakeholders

• Use a proactive approach to influence and advise leadership on marketing strategy and plans

• Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions

• Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences

• Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm’s reputation and market position

• Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases

• Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech enabled processes

• Foster a collaborative and inclusive work environment

Comment définissons-nous la réussite pour ce rôle ?

• You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration

• You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work

• You identify, recommend, and are focused on effective service delivery to our clients

• You share in an inclusive and engaging work environment that develops, retains and attracts talent

• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace

• You grow your expertise through learning and professional development

Votre expérience et votre formation

• University Degree in related subject

• 3-5 years of marketing experience at the manager (or equivalent) level

• B2B/professional services knowledge and/or experience is an asset

• Proven track record of building and executing successful marketing plans and campaigns

• Proven track record of delivering on marketing KPIs and achieving full funnel results.

• Strong business acumen, curiosity and the ability to turn data into insights that drive strategy

• Excellent communication, stakeholder management, and interpersonal skills

• Strong project management and digital skills

• Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines