Digital Marketing Manager


Offre publiée le 2023-09-09

Spiria Digital inc.


As the Digital Marketing Manager, you’ll be the maestro behind our online presence, our CRM and all things digital. As a key member of the marketing team, you’ll contribute to promoting brand awareness and you’ll own the growth of our pipeline by using a variety of tactics to successfully reach, capture, engage, convert and nurture our audiences.

We are looking for a dynamic go-getter, fluent in SEO, SEM and marketing automation, with an in-depth knowledge of data and analytics.

The ideal candidate has proven experience in building multi-touch targeted campaigns and optimizing website experience for conversion and possesses a keen eye to identify trends and opportunities.

As a Digital Marketing Manager at Spiria, you will :

  • Develop and execute lead generation strategies to identify and nurture potential customers;
  • Collaborate with the sales team to align lead generation efforts with sales objectives;
  • Manage website and optimize on-page and off-page SEO techniques for increased organic traffic;
  • Develop, manageand optimize pay-per-click (PPC) advertising campaigns (Search, Display, Re-Marketing, etc.) to maximize ROI;
  • Implement and manage marketing automation tools and platforms to streamline workflows;
  • Create and optimize automated email marketing campaigns, lead nurturing, and drip campaigns;
  • Segment and personalize marketing communications for different target audiences;
  • Use reporting tools and analytics platforms to track KPIs and ROI and provide insights;
  • Develop and execute a social media strategy across various platforms (Facebook & LinkedIn).

The keys to your success :

  • Proficiency in SEO / SEM strategies and tools (, Google Analytics, Google Ads, SEO software);
  • Experience with marketing automation (preferably with HubSpot);
  • Proven experience (3+ years) in a similar role with a strong track record of lead generation and conversion;
  • Strong analytical skills;
  • Creative thinking and ability to generate innovative marketing ideas;
  • Up to date with the latest trends and best practices in digital marketing;
  • Experience managing a website and working with a CMS;
  • Experience in UX / UI - a plus.

What we offer you :

  • Flexible work policy : (remote, hybrid or in-person), because it's usually not about where you are, but what you do;
  • In addition to vacation weeks, we offer unlimited days of personal health leave plus additional vacation days during the Christmas period;
  • DPSP-RRSP program with employer contribution;
  • Complete group insurance plan, including telemedicine;
  • Spiri-Flex program to ensure a healthy body, mind and environment, we offer a total reimbursement of $500 per year for expenses related to health, wellness or work at home.
  • Competitive compensation : $58,000-$75,000 on a hour per week basis.

We are committed to employment equity, we highly encourage women, visible minorities, Aboriginals, people with disabilities, LGBTQ2S+ and marginalized people to apply.

4 hours ago