Global Strategic Insights Analyst
Offre publiée le 2023-03-19
Ubisoft Global Strategic Insights department is a multidisciplinary team at Ubisoft’s international headquarters located in 5 countries (Canada, France, USA, Germany, and Sweden) and part of the Brand Portfolio Management group.
The team brings together more than 100 people and collaborates with all entities within Ubisoft to develop our portfolio strategy and brand management and to support our game projects to optimize their market strategy.
We are looking for an Analyst to join our team whose mandate is to help Ubisoft decision-makers inform their brand and product strategy through deep expertise in consumer and market research.
- Collect and leverage multiple sources of data such as qualitative, quantitative, analytics, and dashboards, to produce ongoing assessments of a game’s status and potential at various stages of development;
- Lead internal and external consumer research studies : preparing and writing a research brief based on stakeholders’ objectives, developing questionnaires, preparing stimuli, monitoring the field, verifying and analyzing results;
- Propose actionable learnings and strategic recommendations to various Ubisoft teams in a clear and concise manner;
- Collaborate with the department's other areas of expertise which include Strategic Planning, Market and Trends, Data Science, Portfolio Management, and Mobile Strategy, to create and develop 360 reports;
- Contribute to improving existing and developing new research methodologies and tools.
- Previous experience in market research, data analysis, brand management, or brand strategy, ideally in the entertainment, media, or tech industries;
- Experience in qualitative, quantitative, and mixed research methods either in a research institute and / or within a marketing research department;
- Experience synthesizing research results into impactful recommendations for product and business teams;
- Proven ability to handle large and / or complex research projects with multiple stakeholders as well as vendor management;
- Knowledge of Qualtrics, SPSS or equivalent is essential;
- Interest and understanding of the gaming industry are a plus. 13 hours ago
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