Product Management and Marketing Advisor


Offre publiée le 2023-01-13

Laurentian Bank

Job description

Job Description

Seeing beyond numbersº

At Laurentian Bank, we believe we can change banking for the better. Founded in Montreal in 1846, Laurentian Bank helps families, businesses and communities thrive.

Today, we have over 2,800 employees working together as One Team, to provide a broad range of financial services and advice-based solutions for customers across Canada and the United States.

We drive results by placing our customers first, making the better choice, acting courageously, and believing everyone belongs.

This role sits within Laurentian Bank, a subsidiary of Laurentian Bank Financial Group.

The incumbent is responsible for the development, implementation and evaluation of products in support of Business Services' objectives with respect to sales volume, market share and profitability.

The incumbent also contributes to the development and implementation of marketing tools in support of sales team activities.


ºParticipate in projects aimed at achieving Business Services' sales targets and satisfying the needs of business clients.

ºParticipate in the implementation of marketing plans for the business line's products, particularly via the preparation of product sheets and communications aimed at the sales force.

ºConduct all necessary product research, and maintain different databases on the products and services offered by the competition.

ºPropose recommendations about different product promotions.

ºDevelop content for the creation of product sheets and Web material.

ºContinuously assess the performance of the different product content and suggest improvements.

ºAssure the effective management, updating and communication of product documentation to the sales force.

ºContribute new ideas aimed at enhancing the product portfolio.

ºParticipate in training the sales force on new and existing products.

ºParticipate in reviewing product pricing and costs so as to assure maximum profitability.

ºAnalyze client data related to the use of transactional products or services, and prepare pertinent dashboards and / or strategic presentations.

ºCollaborate with internal and external stakeholders to help ensure the successful execution of projects under his / her responsibility.

ºCarry out all other tasks of a similar or general nature as requested by his / her supervisor or required as part of executing his / her functions.


ºHold a Bachelor's degree in marketing, administration or a related field, and possess 3-5 years of relevant experience in a similar position.

ºProduct management experience (banking product management an asset)

ºExperience in the banking and / or financial sector a definite asset

ºMastery of written and oral French and English

ºAdvanced knowledge of Excel software

ºSolid judgement, analytical skills and autonomy

ºExcellent writing skills and great attention to detail

ºPropose ideas aligned with the corporate culture

ºAbility to manage several projects simultaneously and to work within an environment in a constant state of evolution

Additional Information

Equity, Diversity & Inclusion

We are proud to be an equal opportunity employer and are committed to fostering an inclusive and accessible work environment that reflects the diversity of our customers and our communities.

We welcome and encourage applications from individuals from all groups, including Indigenous people, women, visible minorities, and persons with disabilities, regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other legally-protected ground.


Accommodations for persons with disabilities are available upon request for job applicants taking part in all aspects of the recruitment process.


We may collect, use or disclose your personal information for the purpose of establishing an employment relationship with you.

1 hour ago