Brand Activation Manager


Offre publiée le 2023-01-08

Guru Organic Energy Drink

Job description

Job Description

The Role & Responsibilities

The Brand Activation team is accountable for the overall strategy, planning and activation of partnerships, events, GURU university program and Trade Activation.

The Manager develops and maintains strong relationships with community leaders and community partners specially on the universities level.

The ideal candidate for this exciting role is an entertainment enthusiast and passionate community-minded individual who will be creative in developing, building, and executing integrated activations that deliver against the marketing strategy and objectives.

Your main responsibilities as a Brand Activation Manager

  • Responsible for fully leveraging each sponsorship investment by developing yearly sponsorship plans, asset negotiation / valuation, on-site activation, content development in collaboration with the brand team, internal / external communication of sponsorships, advertising, plus post event reporting.
  • Manage internal stakeholders to execute the sponsorship initiatives to promote brand, business, and products.
  • Act as a corporate representative and key point of contact for-day-to day interactions with suppliers.
  • Collaborate with the greater marketing team , other business divisions as brand marketing, creative & digital to develop activation strategies and event plans.
  • Lead the development of creative briefs and event plans through flawless execution.
  • Participate On-site to the activation of the programs and Events.
  • Manage Trade Activation programs as needed.
  • Accountable for budget development and management.


The most important thing is personality but here are some points on experience and expertise we sought

  • Bachelor’s in marketing or communication
  • 6+ years of experience in the partnership, sponsorship & events sector
  • 3+ years experience in managing a team
  • Experience in managing Budget and timelines
  • Cross functional experience
  • Agency experience is an asset
  • University program management is a big plus
  • Experience in sport sponsorship
  • Experience in negotiation with major partners
  • Outstanding communication English & French (verbal & written)

Additional Information

At GURU you receive more than just a paycheck :

  • Health Benefit
  • Phone Allocation
  • Corporate Bonus
  • Insurance program
  • Ongoing Training
  • Free GURU
  • GURU Swag Gear
  • Fun events through the year
  • An amazing team to work with
  • 1 hour ago