Paid Search Analyst


Offre publiée le 2024-07-09

Intact Financial Corporation


Our employees are at the heart of what we do best : helping people, businesses and society prosper in good times and be resilient in bad times.

When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility.

It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

About the role

At Intact, insurance is not about things. It’s about people. It’s what we believe, and it shapes everything we do. It’s why we strive to provide a second-to-none experience for our customers and create an inspiring workplace for our employees to thrive in.

As Canada’s largest provider of property and casualty insurance, we’re not only leading our industry, but we’re redefining what it means to work for it.

As a recognized top employer, we’re committed to living our values and supporting our dedicated people who bring their best to work each day because they know their work matters.

We’re looking for a Paid Search Analyst to join our multi-brand team!

Do you get excited about digital campaigns and optimizations? Are you keen to deepen your knowledge of paid search and derive interesting insights from data?

If you’re looking for a work environment where your talent, passion and ideas can have a real impact, you’ve come to the right place! On top of supporting one of Canada’s biggest paid search budgets, in any industry, you’ll have a chance to experiment, make mistakes, grow, and succeed.

As a Paid Search Analyst , you will become an integral part of paid search program for the belairdirect, Intact Insurance, National Bank Insurance, Anthony Insurance and Johnson Insurance brands.

You will play a critical role in the execution of search campaigns and support growth targets for all brands. Working closely with experts in charge of other digital channels, you will balance strategy, innovation and action to achieve the expected results.

With the support of your teammates and manager, you will be coached and developed to increase your search performance skills, as well as your overall knowledge of digital marketing performance.

You’ll get to...

Be an integral part of the Paid Search team and help support a multi-million-dollar search campaigns.

You will collaborate closely with media strategists to help deliver innovative campaigns and deliver results.

Perform output quality control (reports, post analyses, campaign setups, etc.).

Support the segmentation and targeting strategy to maximize relevance and performance.

Continuously track results, identify growth and optimization opportunities across the sales funnel and present a testing plan.

Collaborate with other team members as needed to help deliver comprehensive and cohesive campaigns.

Drive change, actively promote innovation by following the latest trends and challenge the status quo.

Managing search budgets and campaign pacing.

Deepen and sharpen search marketing skills, while collaborating closely with a team of peers who are also focused on search.

You are...

Post Secondary education is marketing, media, or advertising.

Min. 2 years experience managing paid search campaign with a focus on performance. Agency experience an asset.

You have managed medium to large-scale campaigns, multi-brands, multi-products with significant budgets.

Proven experience in optimizing and reporting on SEM campaigns.

Proficiency in Google Ads or SA. Google Ads Fundamentals and Search Advertising certified.

Experience with Microsoft Ads, Google Analytics, Adobe Analytics will be an asset.

Results-oriented, and an interest in analytics and reporting.

Well organized and excellent at project management, and you can manage tight deadlines.

You have a solutions-driven mindset, not afraid to challenge status-quo, and innovate.

Approaching things with a positive attitude, you are a high-energy person, with a collaborative approach.

You love working in a fast-pace, rapidly changing environment.

For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.


What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team :

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

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