Marketing Coordinator


Offre publiée le 2024-07-05

Laurentian Bank

Seeing beyond numbers™

At Laurentian Bank, we believe we can change banking for the better. Founded in Montreal in 1846, Laurentian Bank helps families, businesses and communities thrive.

Today, we have over 2,800 employees working together as One Team, to provide a broad range of financial services and advice-based solutions for customers across Canada and the United States.

We drive results by placing our customers first, making the better choice, acting courageously, and believing everyone belongs.

This role sits within Laurentian Bank.

The Marketing and Communications Coordinator helps develop and coordinate marketing communications activities for Personal Banking.

The incumbent will meet the needs of the branch network by implementing channel- and media-based marketing tactics and special projects and tracking the results.

He or she will also work on the activities in the Marketing Communications team’s annual plan, as per the marketing plan for the Personal Banking business line.




  • Understand the marketing strategy based on a brief from the Personal Banking product team and / or the business needs of that business line.
  • Work collaboratively to identify consumer needs that will define the consumer journey. Adopt a client-centric approach and consider the mindset of each targeted client segment with regard to the sound management of their personal finances.
  • Help roll out marketing communications activities in accordance with the associated strategies, budgets and timeframes.
  • Propose marketing tactics that can work across multiple channels and / or media (i.e., digital marketing, one-to-one marketing, promotions, advertising, point-of-service merchandising, social media marketing, and SEM / SEO marketing).
  • Help draft creative and editorial briefs for certain team activities, liaise between the different business units and suppliers at all stages (creation, writing, programming / production, approval, etc.

to help make sure things go smoothly, and be involved in quality control.

  • Ensure that the form and methods used are leveraged for maximum impact and aligned with the positioning, branding and objectives of the Personal Banking business line.
  • Help develop and update the marketing tools and documents used for marketing campaigns and services.
  • Monitor and understand the results of the team’s activities and ongoing campaigns.
  • Track trends, opportunities, and the competition’s commercialization and digital marketing tactics.
  • Assist more experienced professionals with specific tasks and be coached on an ad hoc basis.
  • Stay abreast of current legislation, policies, programs, and procedures.
  • Perform all tasks requested by his or her supervisor or required for the job.


Minimum qualifications

  • Bachelor’s degree in marketing or communications
  • At least two years of relevant experience in a similar position, with proven experience working on integrated campaigns
  • Media or advertising agency experience or other marketing-related expertise (an asset)

Specific competencies

  • Knowledge of marketing B2C products and services (promotion, 360 marketing, one-to-one marketing, digital marketing, social media marketing, and SEM / SEO marketing)
  • Good judgement and ability to come up with client- and results-oriented ideas
  • Excellent organizational skills, attention to detail, and accuracy
  • Autonomy, sense of initiative, and proactivity
  • Creativity, innovation, and strong team spirit
  • Excellent interpersonal skills
  • Ability to work with multiple people and on multiple projects at the same time, meet deadlines, and problem-solve
  • Excellent writing skills
  • Advanced knowledge of Canada’s two official languages (French and English)*
  • Excellent knowledge of the Microsoft Office suite (Outlook, Word, Excel and PowerPoint)
  • Professional working proficiency in French and English languages required as position involves frequent written and oral communication on complex matters with internal and external parties in both languages

What Laurentian Bank has to offer you

The total compensation offered by Laurentian Bank encompasses a comprehensive range of benefits, highlighting our commitment to the well-being and success of our employees.

Here are some of the key points of our offering :

  • The actual annual base salary offered will take into account internal equity, skills, and experience among other factors.
  • Total compensation : Earn a comprehensive compensation package that includes annual reviews and performance-based bonuses.
  • Work model : We prioritize a hybrid work model based on business needs.
  • Stock purchase plan : Become not just an employee, but a Laurentian Bank shareholder. Employer matching takes your investment even further.
  • Time off : In addition to paid vacation, we provide floating days and leave options to accommodate the diverse needs of our employees.

As an extra perk, you also get a day off to celebrate your birthday.

  • Health and wellness : Take care of your health and well-being with access to healthcare professionals, our Employee and Family Assistance Program (EFAP), and a Stress Management and Well-Being Program.
  • Group insurance and pension : We offer a competitive insurance program based on your family’s needs and a defined contribution pension plan to help prepare for your future.
  • Financial benefits : As a Laurentian Bank employee, you’re also the best ambassador for our products and services. Take advantage of employee-only offers on a wide range of products.

Enjoy exclusive deals and preferred rates on products and services including insurance, hotels, train tickets, spas and many more.

We are committed to creating a fulfilling professional environment where your skills are valued, and your well-being is a priority.

Join us for a rewarding career at Laurentian Bank.

Inclusion and Accessibility

At Laurentian Bank, we believe everyone belongs. We are committed to fostering an inclusive work environment that reflects the diversity of our customers and our communities and where everyone feels like they belong and can thrive.

To this end, we encourage applications from individuals from equity-deserving groups, including Indigenous persons, racialized and persons with disabilities, marginalized genders and the 2SLGBTQIA+ community.

We strive to offer a flexible and accessible work experience that is inclusive of everyone. If at any time you need an accommodation, please let us know.


We may collect, use or disclose your personal information for the purpose of establishing an employment relationship with you.

3 hours ago