Marketing Specialist


Offre publiée le 2024-06-28

Laura Canada

Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.

Job Description

As the Marketing Specialist, you will contribute to Laura’s success by supporting seasonal launch campaigns & initiatives from initial to final stages.

You will also contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals.

The Marketing Specialist responsibilities encompass both the Laura and Melanie Lyne brands equally for all projects.

How will you support the team?

  • Develop in-store signage (real estate, new marketing etc.) and send the signage to the stores.
  • Liaise with the malls to determine opportunities and develop plans to support stores.
  • Organize and execute all activities and support collateral for Grand Opening Events, including sourcing suppliers for refreshments and entertainment, as deemed necessary.
  • Communicate with cross functional teams for all support required for both all real estate projects as well as for the Grand Opening Events.
  • Develop workback schedules for all Marketing Department projects.
  • Follow up with team members, cross functional teams, and vendors to ensure timelines are adhered to and tasks completed by due dates.
  • Provide stores with all support collateral and other necessary tools to support individual store initiatives.
  • Coordinate with the stores any sample requests from stylists and influencers.
  • Develop creative briefs for all projects coordinated by the incumbent.
  • Stay up to date with market trends and best practices in the industry.
  • Assist in quarterly planning, as required.


The people who thrive with us have :

  • Minimum 3 years’ experience in marketing
  • Fashion / retail marketing experience is an asset.
  • Ability to work well both within a team and independently.
  • Strong project management and organizational skills
  • Strong communication skills (oral and written) in French and English
  • Excellent skills in MS Office (Word, Excel, PowerPoint)
  • Strong interpersonal skills

Don't miss this opportunity to join an exceptional team!

Additional Information

Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada.

We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.

ca and We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.


2 hours ago