Senior Manager, Sales and Marketing Strategy and Events


Offre publiée le 2024-06-28

Canadian National Railway

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you're part of making sure our business is running optimally and safely-helping keep the economy on track.

We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference.

You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us!

Job Summary

The Senior Manager, Sales and Marketing Strategy and Events is responsible for leading projects as assigned, with an emphasis on handling communications, relationships, costs, and change management.

The incumbent assists in developing a cohesive strategy that improves the performance of the Sales and Marketing team including a strong focus on oversight, delivery, and communication for smooth integration and maximum success.

Furthermore, the incumbent is responsible for building and leading the events plan for Sales and Marketing. The incumbent oversees all campaigns, events, and trade shows, ensuring alignment of key messages for each campaign brought forward, and espouses a global strategic view of how each campaign fits into the complete corporate communications strategy.

Main Responsibilities

Sales and Marketing Strategy

  • Support defining a corporate strategy that aligns programs and initiatives across the Sales and Marketing functions within CN's overall strategic agenda
  • Link organizational and functional dependencies highlighting cost and benefits over time
  • Collaborate with the Chief Commercial Officer (CCO) and senior leaders to support driving the Sales and Marketing Engagement Plan
  • Facilitate planning and prioritization of functional goals and priorities, ensuring a direct connection to long-term business goals
  • Ensure that the strategic portfolio is well documented and clearly communicated to key stakeholders in order to ensure alignment and understanding of the value drivers
  • Handle governance forums for regular process updates, issue escalation, and information dissemination to facilitate project prioritization and decision making
  • Ensure the progress and delivery of key initiatives, providing direct execution management support to the CCO and team
  • Support change management activities into project and implementation plans
  • Identify activities required to handle risk and resistance that may be associated with change
  • Support and deliver on the communication plans to keep stakeholders informed, engaged, and supportive of project and program initiatives
  • Coordinate Sales and Marketing activities and priorities for enhanced teamwork and efficiency
  • Handle budgeting, headcount, and communication alignment to support strategic goals and organizational evolution

Sales and Marketing Events and Communications

  • Oversee CN's engagement at major events, conferences and trade shows
  • Work with Business Units (BUs) to identify the best platforms and conferences to support the goals of CN and maximize its investment
  • Create and handle unique, innovative, and distinct corporate event experiences (i.e., Business Plan, Investor Day, Safety Summit, Sales Meeting) that support CN's strategic goals and objectives
  • Work closely with the port authorities, terminal operators, and other supply chain stakeholders to create moments that bring together supply chain authorities to explore trends, opportunities, disruptions, and major shifts on the horizon
  • Ensure that CN advertising and content marketing efforts are aligned with the company's goals and creating synergies with other promotional initiatives and sponsorships
  • Build customer engagement and advocacy to gain a deeper understanding of customers, create solid relationships, and drive more revenue opportunities
  • Lead the Customer Advisory Council and develop a clear set of initiatives that will have the greatest positive impact on as many of the attending council members as possible and on CN
  • Identify potential customer initiatives based on CN's Voice of the Customer feedback with a focus on innovative concepts targeted to drive profitable revenue growth or remove major customer pain points

Administration and People Leadership

  • Draft, review, and execute communications on behalf of the CCO
  • Ensure project management practices and principles are followed when launching and running an initiative from start to end
  • Ensure change management practices and principles are applied when launching and running business implementation
  • Oversee functional townhall and collaboration workshops to ensure integrated planning and stakeholder involvement
  • Develop and oversee the teams budget

Working Conditions

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure and stress while running simultaneous projects.

The role requires occasional travel within North America.




Minimum 5 years of previous management experience

o Experience interacting with executives

o Experience in strategy development

o Experience handling multiple stakeholders

o Experience in leading and motivating teams

o Experience in communication and marketing campaign development, execution, and measurement

Education / Certification / Designation

  • Bachelor's Degree in Business Administration or Operations Management
  • Master's Degree in Business Administration*
  • Change Management (PROSCI) certification*
  • Project Management (PMP) certification*
  • Any designation for these above would be considered as an asset


  • Demonstrates agility and drives change
  • Knows the business and stays current on industry needs
  • Collaborates with others and shares information
  • Sets direction and inspire others
  • Communicates with impact
  • Leads by example for the safety and security of all

Technical Skills / Knowledge

  • Strong computer skills and knowledge of Systems, Applications, and Products (SAP), Business Warehouse (BW), Microsoft (MS) Office including MS Project, and CN internal Systems
  • Knowledge of railroad operations and back-office process
  • Strong understanding of technology trends, change management and project management strategies

About CN

CN is a world-class transportation leader and trade-enabler. Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year.

As the only railroad connecting Canada's Eastern and Western coasts with the Southern tip of the U.S. through a 19,500 mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919.

CN is committed to programs supporting social responsibility and environmental stewardship. At CN, we work as ONE TEAM, focused on safety, sustainability and our customers, providing operational and supply chain excellence to deliver results.

At CN, we are dedicated to building North America's most and railroad, which includes reflecting the communities in which we operate.

Research shows that candidates from underrepresented groups often don't apply unless they feel they fit the job posting at 100%.

Even if you don't see yourself in every job requirement listed in a posting, we still encourage you to apply. If you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations), please reach out to our team at

As an equal employment opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law.

We thank all applicants for their interest, however, only candidates under consideration will be contacted. Please monitor your email on a regular basis, as communication is primarily made through email.


9 days ago