Global PR Specialist, Can-Am Off-Road


Offre publiée le 2024-03-27

Bombardier Recreational Products Inc

We’re looking for a passionate communications expert to join our Global Public Relations team and lead the day-to-day consumer PR for Can-Am Off-Road vehicles and beyond.

We are looking for an experienced communications professional with exceptional interpersonal, strategic, and critical thinking;

excellent public speaking and writing skills; and a high level of organization and self-motivation, with the ability to thrive in a fast-paced environment.


  • Be a key pillar in continuing to shape and drive a holistic, globalized public relations approach.
  • Oversee the creation and execution of global, highly effective, and engaging consumer PR strategies.
  • Build robust and engaging communications strategies and plans to drive stories, ensure execution and results.
  • Strongly and proactively collaborate with other Can-Am PR specialists to develop concepts and pitches for PR-based earned media strategy.
  • Continually seek, recommend, and implement new and exciting external communication opportunities.
  • Provide ongoing PR counsel to brand marketing teams in North America as well as in the other regions where BRP operates.
  • Work collaboratively with team members to maximize ROI across sponsorships, influencers, brand ambassadors, and others.
  • Work collaboratively with regional communications teams across the globe.
  • Manage PR agency of record, working closely with them to keep the team focused on priorities, producing results, and staying on budget.

Media relations

  • Serve as primary point-of-contact for inbound and outbound media activity.
  • Proactively nurture and build strong relationships with relevant reporters and editors.
  • Own reactive day-to-day press information and materials request fulfillment : offer media a respected, knowledgeable, timely, day-to-day contact.
  • Maintain up-to-date media list and create new relationships with endemic and non-endemic editors, journalists, influencers.
  • Collaborate with the other Can-Am PR specialists to leverage each other ideas and opportunities.
  • Research, write, edit, translate, and distribute news releases, media advisories, media pitches, backgrounders, and any other relevant media materials.

Build PR toolkits to be adapted and leveraged across the globe.

  • Assess and support to incoming media inquiries including determining appropriate response, developing key messages, interview preparation and acting as spokesperson on issues where appropriate.
  • Facilitate interviews with spokespeople.
  • Lead the plan, organization, and execution of media events and activations.

Media Listening, Measurement & Reporting

  • Lead monitoring and tracking global external communications results.
  • Analyze results to share wins, insights and lessons learned.
  • Follow the media industry trends, movements, and news.
  • Keep a finger on the pulse of trends; clearly and confidently share thoughts and recommendations to increase and optimize Can-Am’s external visbility.


The best candidate is deeply passionate about powersports and communications. They actively consume all forms of media and are very familiar with trends in on- and offline media consumption.

The person has a creative mind, is a clear and concise communicator, possesses solid collaboration skills, as well as strong critical and strategic thinking.

  • Bachelor’s degree in communication, public relations, or related field to the job.
  • 7 to 10 years of relevant public relations experience.
  • Excellent verbal and written communications skills in English (French is an asset).
  • Strong work ethic, critical thinking, hands on approach, high attention to detail.
  • Management skills and experience, an asset.
  • Ability to travel 30% of the time.


BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences.

Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

Let’s start with a strong foundation You want it, we have it :

  • Annual bonus : we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
  • Generous paid time away : winding down is as important as creating the future of recreational products.
  • Pension plan : we want to make sure you’ll enjoy retirement; we’ve got you covered.
  • Collective saving opportunities : being part of BRP allows you to tap into the strength of our saving programs.
  • Industry leading healthcare : fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

What about some feel good extras :

  • Flexible work schedule : balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
  • Summer schedule : time flies at BRP, so we hit pause to enjoy it.
  • Holiday season shutdown : between Christmas and New Year’s, we close our facilities and refill on good times.
  • Educational resources : you love what you do, and we get you resources to stay cutting-edge, so we all win together.
  • Discount on BRP products : what we build is amazing, freeing, revolutionary, and you're first in line for the experience.


We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.

Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.

Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination;

It’s about the journey.


9 days ago