Director - Media and Public Affairs


Offre publiée le 2024-03-27


WSP has an opportunity for you to join its team in the Canadian Region. As Head of Media and Public Affairs, you will report to the Vice-President, Marketing and Communications and lead a team tasked with developing the Canadian Region’s external communication strategy to engage the media and stakeholders.

The person selected for this position will work in collaboration with the Global Team to ensure consistent messaging within the company and will manage relationships with the media and key company stakeholders to build brand awareness for the Canadian Region.

A day in the life :

Within the Canadian Regional Team :

  • Establish the media and public affairs strategy in alignment with the company’s priorities and business objectives.
  • Align strategies with the business objectives and the other teams reporting to the Vice-President, Marketing and Communications.
  • Act as brand guardian with the media and stakeholders.
  • Establish and maintain relationships with the three levels of government, industry associations, chambers of commerce and other stakeholders.
  • Establish and maintain relationships with the media.
  • Proactively manage communication opportunities with the media.
  • Advise and support WSP executives on public communications, interviews, etc.
  • Oversee and write press material, talking points, press releases, speeches, and reports.
  • Ensure optimal media coverage at the local and national levels.
  • Establish and maintain an effective crisis management plan.
  • Incorporate best practices and tools to optimize work processes and media monitoring.
  • Act as spokesperson for current projects or in the context of issue and crisis management.
  • Coach and support various experts for media interviews or other strategic speaking engagements.
  • Assure messaging to all internal and external stakeholders is consistent.
  • Recommend and create performance indicators to evaluate and monitor the progress of media relations and public affairs activities.
  • Supervise and manage two professionals.
  • Continuously monitor employee performance and development.

We’d like to know more about you if you have :

  • 10 to 12 years of experience in communications, media relations and public affairs.
  • Extensive experience in media relations, social media and public affairs.
  • Experience in government relations.
  • Experience in crisis and issue management.
  • Excellent mastery of English and French, both written and spoken.
  • Strategic mindset to develop communication plans.
  • Demonstrated ability to effectively interact with senior management.
  • Ability to question how things are done and to proactively develop ingenious solutions in the interest of good management.
  • Ability to simultaneously manage multiple urgent projects and adapt to a changing environment.
  • Strong ability to act independently, stay organized and focus on priorities.
  • Knowledge of the business line is an asset.
  • Experience in a large corporation with national or international operations.
  • Demonstrated attention to detail and diligence.
  • Demonstrated experience in team management.


5 hours ago