Espresso-Jobs

Photos de l’entreprise:

Description de l’entreprise

In 1985, David Bitton founded a modest jeans company with lofty aspirations. In just two short decades, the pioneering denim label has become a fashion force to
be reckoned with. Today, with presence in over 50 cities from Montreal to London, the ever enigmatic Buffalo David Bitton continues to push the boundaries of hip. The little jeans company that could has evolved into a full-fledged fashion powerhouse, boasting a wide range of clothing, accessories, and footwear. From Bloomingdales to London’s Kensington High Street, with-it retailers the world over are hawking Buffalo David Bitton… much to the delight of in-the-know fashionista’s. Leading authorities on chic have been eager to sing its praises. In
Style, Nylon, Flaunt, Elle and ID, to name a few, have all flaunted Buffalo in their pages. This year, Buffalo is going back to basics, to where it all began. It’s a year to
rediscover its roots, to celebrate the most versatile fabric in the world, DENIM! It’s a year to pay homage to denim divine! The collection is simple, sophisticated, and dripping with sexiness. Make no mistake; this is a new breed of sexy. The brand caters for fashion-savvy men and women generally aged 18 to 34, offering multiple denim jeans styles and a full streetwear collection. The company
launches four collections a year – spring, summer, autumn and holiday. Each season features a denim range that includes our basic styles which return every season, as well as a few fashion styles that reflect new trends.
With a longstanding tradition of quality, Buffalo has never been one to sacrifice substance for style. Both feature prominently in versatile collections that are as unique and cutting edge as the individuals that don them. For the fashion innovator seeking effortless style… for the tastemakers who scoff at slavish devotion to trends…Buffalo David Bitton has arrived.
Style sheep need not apply!

Sommaire du poste:

As a world leader in the fashion industry, Buffalo David Bitton (Buffalo) is seeking a Web Marketing Manager to plan, manage and execute Buffalo’s on-line campaign strategies. The Web Marketing Manager must have an entrepreneurial spirit as well as a strong analytical expertise that will help Buffalo grow its on-line business and overall brand recognition throughout the World Wide Web.

Key responsibilities will be overseeing the creation of website, e-mail newsletters and copy writing; Keeping an eye on trends and the competition; Developing a web marketing strategy and a promotion calendar; As well as have a thorough understanding of search engine optimization (SEO) and search engine marketing (SEM). In addition, the selected candidate must analyze measure and optimize on-line sales and marketing programs to fulfill corporate goals.

Responsability:
• Work with 3rd party providers to optimize Buffalo’s Web site
• Propose solutions and strategies to meet Buffalo’s e-commerce targets and web marketing goals
• Prepare weekly and monthly on-line sales and web traffic reports
• Create and oversee with media partners email marketing, on-line promotions , and website advertising programs
• Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly
• Provide budget recommendations
• Ability to make critical design and technical recommendations
• Supervise e-commerce photo shoot

Exigences / compétences recherchées:

• Bachelors in Marketing, communications, advertising or related field
• Areas of study: Web design, writing, media marketing, communications, and multimedia
• 2+ years of internet marketing experience preferred. E-Commerce experience is a plus.
• Expert knowledge of SEO
• Expert knowledge of Google Ad Words
• Expert knowledge of Google Analytics
• Knowledge and experience in the use of social media
• Experience in email marketing
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail
• Possess an ability to draw interest in products through promotion
• Highly creative and capable of finding solutions to problems
• Skilled in both promotions and technology
• Excellent verbal, writing and presentation skills
• Self-motivated with a high level of creativity and a sense of urgency
• Strong understanding of search engine-friendly web design and ability to make critical design and technical recommendations

Détails de l’offre:
Courriel pour l’envoi de C.V.: eleclerc@buffalojeans.com